Analysis Of Spike Leesschool Daze - 1084 Words

Moya Lyttle Professor Hampton September 21, 2017 Spike Lee’s ‘School Daze’ has certainly done good for introducing historically black colleges and black modern culture to Central America than I have seen any other movie about colleges especially black colleges at that it is through this film that I have realize that the media plays a big part in educating us but also can be the cause of not only bitterness that will be built up but also enlightening us black people of our history and also our actions against each other. In the movie ‘School daze’ the themes of life versus dark skin the refusal of one to recognize his own race Are two themes that stood out throughout the film. And it’s only school these confront a lot of issues that aren’t†¦show more content†¦Ã¢â‚¬Å"HelloYellow baby† Rachel announced, with pure attitude towards Rachel. â€Å"Jiggaboo,† one of Rachel sorority sister clapped back. â€Å"Wanna be white† an independent sister shut them down with. This was the argument between the two groups after which they went to Madame Re-Re’s beauty salon to clash and express their feelings in a musical and dance fashion. The song and dance off ended with both groups coming together to show that it is petty and when all is said and done we are all black, no matter what shade. Taken from an unknown source that said, ‘color issues within the race will hurt more than any issue with someone outside of the race.’ You would think that we would all be willing to fans happy to accept our own race but sometimes it’s totally different. In ‘School Daze’ Lee shows the black man and his refusal to recognize his African roots. An article titled ‘A house is not a home: Black students responses to racism in university residential halls. Says black kids have a more negative attitude towards each other than those of the white race. This is evident in School daze as it is an all-black college and you think it wo uld be peaceful but it was the total opposite. School Daze also touches on the black man and his refusal to recognize his African roots, Dap, gets into many heated discussions on campus trying to enlighten his fellow

Language Is A Way Of Life Essay - 1509 Words

When you think of language you may not realize that language and thought both collide and compliment each other. Language is unique as we are born into the world, we begin to develop and learn the language that is bestowed upon us as we are growing. Language gives people a glimpse into the lives of individuals, because different places have different languages and ways of speaking. Language isn’t only who we are, language represents what we’re thinking and where we are from as people. Language is not only the verbs and words we use, the colors we see and the way people speak also tie into language and thought. Language is special because throughout the world there are different languages and different ways people speak. There is even sign language that is unique in it’s own way because it doesn’t involve speech. Language in itself is a way of life and vital in day to day lives, it influences our thought process, helps us communicate our thoughts, helps us decode what others say to us, and shapes our perception. As a matter of fact, i was reading an article by Lera Boroditsky as she talked about how language indeed influences our thought process and that people who speak different languages will think differently. People who speak different languages also think it, and that goes for us English speakers as well. When people think, they think of; sounds, images, smells, shapes, etc, which makes it hard to explain when trying to explain it through words. You can always thinkShow MoreRelatedImportance Of English Language Arts Essay745 Words   |  3 PagesWhat is English Language Arts? How does it differ from English, the language itself? English Language Arts is not a language, but it is the study of communicating thoughts. Every subject is important in school; each demonstrates a particular skill in education, but Language Arts builds complexity of a person’s learning. Speaking, reading, and writing are all components of languag e arts. Having these skills are important; the first thing an interviewer notices is one’s ability to articulate, and learningRead MoreAnalysis Of James Baldwin If Black English IsnT A Language, Then Tell Me What Is930 Words   |  4 PagesJames Baldwin† If Black English Isn’t a Language, then Tell Me What Is† In â€Å"If Black English Isn’t a Language, Then Tell Me What Is† James Baldwin argues that black English provides a distinctive view of experience. Baldwin reveals the way language shapes and is formed by life’s circumstances. According to Baldwin, a language allows a group to define and express who they are from their own point of view, instead of having their reality expressed by another group. He used examples like how peopleRead MoreLanguage: Helen Keller, Frederick Douglass , Amy Tan1635 Words   |  7 PagesLanguage is a very import part in our life, we carry it with us through all the steps, processes, moments experiences of our life, language built us and make us grow and the most important thing is that it grows with us, changes, modifies itself, and becomes more appropriate and specific. As we pointed out language help us to create and understand the world around us, gives meaning to everything and gives birth to emotions and feelings; a world without language would be meaningless and very lonelyRead MoreHunger of Memory, by Richard Rodriguez1459 Words   |  6 PagesCultural Communication Language is a communication method that makes everything easy to communicate with others. The language barrier is the biggest challenge and hurdle of most people whom their English is a second language. Growing up in a family with parents that only speak another language could be viewed very similarly to a double-edged sword. This challenge with society forces people to learn the English language. Although there a lot of difficulties with the second language, eventually the transitionRead MoreComing Into Language Essay example1070 Words   |  5 PagesComing into Language â€Å"There is more pleasure to building castles in the air than on the ground.† This quote by Edward Gibbon illustrates the intensity of writing and what gratification it can hold. When one writes, they are not confined to one certain formula. A person is able to express their thoughts and feelings in any way they choose. Language is a border for many people in that some cannot comprehend a certain language, understand how to use it, or recognize what is being said to them. On theRead MoreRelationship Between Language And Culture1678 Words   |  7 PagesLanguage in Culture The relationship between language and culture is as old as mankind itself. Throughout the centuries, people and their living practices have evolved, resulting in wide-reaching changes in socialite culture. According to many individuals around the world, language is one of the epitomes of life, a source of connection to or divorce from the face of public. Anyone who has had to navigate through the plethora tongues around the world knows that the revelations of the Tower of BabelRead MoreLanguage Bridges And Barriers Of Language1435 Words   |  6 Pages Language Bridges and Barriers Language can be a barrier or a bridge depending on how one facilitates its use. Being monolingual hinders communication with others who speak a different language while being bilingual can create a bridge between nations, ethnicities, and cultures. Unfortunately, this â€Å"bridge† is being threatened by legislation that impedes minorities, the first amendment, diversity, and the quality of education received in the U.S. Therefore, my stance is that the U.S. should notRead MoreLanguage : The Power Of Language1575 Words   |  7 PagesThe Power Of Language What is the meaning of language? How big the role of language in your life? Have you ever realize the impact of language in your life? In my opinion, language is not as simple as people seen in general. Usually the way people see language just as a tool for communicating with others. For me, behind the general usage of language, it also has a big role in our life because a language has the power to stand and show each person’s identity. Inside the Gloria Anzaldua’s essay â€Å"HowRead MoreDecolonizing The Mind By Ngugi Wa ThhiogO Summary1197 Words   |  5 Pagesimages, conditions a child to see that world a certain way, the colonial child was made to see the world and where he stands in it as seen and defined by or reflected in the culture of the language of imposition.† When reading â€Å"Decolonizing the Mind† was published by an African author named, Ngugi wa Thiog’o†. He takes an interesting approach on how he captures his audiencesâ₠¬â„¢ attention, he does this by showing the impact of simply changing ones language can have on a community as a whole. Ngugi uses variousRead MoreThe Language Came Into My Life1061 Words   |  5 PagesOct23, 2015:â€Æ' â€Å"The Language Came into My Life† is an autobiography of the Hellen Keller- a woman who lost her hearing ability and vision when she was an 18 months old baby. The loss of the two very important senses pushed her into a very critical situation where she had a very limited interaction and understanding of the world. She had a very small world based on her own perception, where she had her parents, siblings and some other things, but she was unable to have a name for the things she could

Causes, Effects, and Solutions of Global Warming Essay

Abstract There needs to be a reduction if not extinction with the increasing amounts of carbon dioxide, methane, chlorofluorocarbons (CFCs), hydrofluorocarbons (HFCs), per-fluorocarbons (PFCs) and nitrous oxide into the atmosphere because it is directly affecting global warming. The combustion of fossil fuels and greenhouse emissions mainly contribute to the increase of these gases. The longer we go without solving this global problem the more conflicts we will have in the future. Although global warming does make the earth warmer there is more to worry about than heating to death. Major concerns revolve around effects on agriculture, water resources, ocean level and coastal regions, and disease. Many scientists and†¦show more content†¦There needs to be a reduction if not an extinction with the increasing amounts of anthropogenic sources into the atmosphere because it is directly affecting global warming. The longer we go without solving this global problem the more conflic ts we will have in the future. To understand more about how increasing amounts of anthropogenic gases are mixing into our atmosphere is important to know their origin. The most common anthropogenic gas released into our atmosphere is carbon dioxide. It comes from a variety of sources, but mostly the combustion of any fossil fuel. â€Å"About three-quarters of anthropogenic emissions of carbon dioxide during the past twenty years is due to fossil fuel burning† (Harf, 147). During combustion, carbon in hydrocarbons is oxidized to carbon dioxide and released into the atmosphere. Carbon dioxide is also released when solid waste and wood are burned, and from greenhouse emissions. The exact destination of carbon dioxide once released into the atmosphere is not well known, but the ocean absorbs some, some is used for plant life as growth, and a lot of it remains permanently in the atmosphere. â€Å"In the past century, atmospheric carbon dioxide has risen thirty percent. The concentrations of carbon dioxide are now higher than at any time over the past 420,000 years† and likely during the past twenty million years before carbonShow MoreRelatedGlobal Warming: Causes, Effects and Solutions3038 Words   |  13 PagesGlobal Warming: Causes, Effects and Solutions The future is here. Greenhouse warming is no longer just a possibility, it is happening now, said Dr. Michael Oppenheimer, a senior scientist with the Environmental Defense Fund (Greenhouse Warning). Representatives from more than 160 countries met together in the first ten days of December this year to come to an agreement on a treaty to slow down global warming by setting the limits on the countries greenhouse gases emissions, which includeRead MoreGlobal Warming Is A Big Problem1320 Words   |  6 PagesGallos English 3 Global Warming Global warming is a big problem and impacts our environment in a negative way because it is heating the Earth. Global warming impacts all of the life around us even though not many people recognize it. There are many problems that global warming will make to our environment and it has already impacted it over time. Although, there are many problems, there are also solutions to stop global warming. Climate change is most closely related to global warming and many scientistsRead MoreProblems and Solutions to Catastrophic Global Warming1025 Words   |  5 PagesProblems and Solutions to Catastrophic Global Warming Global warming is becoming a major problem for our environment. Global warming is causing the atmosphere to become warmer which causes many problems for the environment. Carbon dioxide in the atmosphere allows sunlight to pass through, but it traps heat from escaping. This causes the earth to warm which keeps the earth from becoming a ball of frozen ice, but excess carbon dioxide causes global warming, which will affect the environment. ThereRead MoreGlobal Warming Is A Problem Essay1527 Words   |  7 PagesAbstract Global warming is a dilemma; it is a debatable issue between a fact and a theory, between approval and disapproval and between having advantages and disadvantages. Endless questions that have indefinite answers arise to a man’s mind when just tackling the idea of the global warming. Many people do not take in consideration the environmental issues, their main interests lie behind thinking about their personal lives and needs. Only few who think about the environment they‘re living in. IsRead MoreGlobal Warming : A Global Climate Change1457 Words   |  6 Pageshappened by global warming like, increasing the temperature degrees, and melting the snow mountains around the word. However, global warming has played a major role in changing the weather all over the world. The climate change all over the world is a proof that the weather conditions are changing. Global warming has made some of the hottest land cold now and the countries that never had a summer in millenniums are now having sunlight regularly. These are the basic changes that signify that global warmingRead MoreA Solution to Global Warming 1037 Words   |  5 Pagesbut have also helped to cause global warming. The emission of carbon dioxide from these machines in the atmosphere causes global warming. Global warming, defined by Oxford dictionary is a gradual increase in the overall temperature of the earths atmosphere generally attributed to the greenhouse effect caused by increased levels of carbon diox ide, chlorofluorocarbons, and other pollutants (â€Å"Definition of global†¦.†). There are several creative ideas to stop global warming and some of them have promisesRead MoreSimple Solutions to Global Warming1552 Words   |  7 PagesSimple Solutions to Global Warming Linda Hunt ITT Technical Institute Simple Solutions to Global Warming The most prominent concern that affects the environmental health of the world today is global warming. Although government agencies are making significant strides in providing solutions to global warming, the ultimate solution may lay in the hands of the individual citizens. Simple things, such as the way electricity is used in homes, the production of waste, and the choice of transportationRead MoreWhat Is Global Warming?1553 Words   |  7 PagesINTRODUCTION What is global warming? Everybody in this day and age has an idea or at least a vague representation of what the term global warming is or what it entails, a simple definition culled from livescience.com explains global warming as follows â€Å" Global warming is the term used to describe a gradual increase in the average temperature of the Earth’s atmosphere and its oceans, a change that is believed to be permanently changing the Earth’s climate†. Some of the terms that will be used frequentlyRead MoreGlobal Warming : The Rise Of The Earth s Average Surface Temperature Essay1533 Words   |  7 PagesLinzi Smith Patrick Wilson English 1101 4 December 2016 Global Warming Global warming can be defined as the rise of the â€Å"Earth’s average surface temperature† (Riebeek par. 2). Many scientists focus their careers on researching the causes, effects, and solutions of this phenomenon. While global warming is still considered highly controversial topic, there is research and statistics that help explain global warming is happening. Global warming is significant to not only to the lives of people todayRead MoreGlobal Warming and Climate Change1016 Words   |  5 Pagesyears, global warming is a topic that has received much attention. It’s is a gradual increase in the overall temperature of the earths atmosphere generally attributed to the greenhouse effect caused by increased levels of carbon dioxide and other pollutants, which also known as the green house effect. Global warming can negatively affect the earths delicate ecosystems. It has been linked to dangerous new weather patterns, the extinction of plant and animal species and so many others bad effects. Global

The Charter Of Rights And Freedoms And Its Consequences

The Charter of Rights and Freedoms and its Consequences. Ryan Lai #54158134 POLI 101 Term Paper Professor Edana Beauvais August 12th/2015 Amongst the most important documents in Canadian politics, the Charter of Rights is always near the top. The establishment of this document was spearheaded by Pierre Trudeau, it is the embodiment of a society that Pierre Trudeau wanted in a document. The Charter of Rights had many effects, from giving the people a list of freedoms that they continue to enjoy on a daily basis to the ability of the government to take them away, given the right circumstances. While the list of effects is long, what this paper is going to focus on can be split into two categories. First and probably most critical is the change in roles of the judicial branch. Specifically, how the increase in their power as affected Canadian politics. Second area of discussion is Section 33 and 27. They are going to be analyzed in their influence on politics and future policies. The first point of discussion is about the court’s role. Since the Charter, countless discussions about the court’s responsibilities have occurred. Regardless of whether it is benefitting Canada or not, it is undeniable that Canada has experienced the â€Å"judicializing† of its government . The effect of having the some of the power of Parliament shifted into the hands of the Judiciary. Previously, the judicial branch’s duty is to deal punishments to those who break the law. It was up toShow MoreRelatedIs Canada A Free And Democratic Society? Essay1294 Words   |  6 PagesCanada is a free and democratic society that protects and guarantees individual Charter rights and freedoms (Grebowicz, 2011). However, these rights and freedoms are not absolute and can be limited when they infringe on the rights and freedoms of others (Grebowicz, 2011). As a result, the possession of child pornography limits freedom of expression as it innately harmful to children and the broader society (Bray, 2009). Furthermore, society suffers when destructive expressions and behaviors areRead MoreR. V. Macdonald s Court Of Canada1381 Words   |  6 Pagesto be the case. MacDonald argued that his section 8 charter rights had been violated when the officer forced his way into the accused’s home The trial judge concluded that MacDonald’s possession of the gun was unauthorized and that, â€Å"the officer’s pushing the door open further did not breach M’s s. 8 Charter right to be free from unreasonable search† (pg 38). The officer pushing the door open did not breech MacDonald’s section 8 Charter right to be free form unreasonable search as the officer hadRead MoreSame-sex marriage debate. An essay AGAINST same sex marriages.773 Words   |  3 Pageshappening, but it is possible to stand up for what is morally right and for what isn t. And now, we are faced with what many people feel is the inevitable evolution of marriage: legalizing homosexual marriages. Not allowing homosexual marriages to be recognized by the government and to be legal would prevent changing a fundamental institution, would prohibit breaching the Charter of Rights and Freedoms, and would prevent unthinkable consequences. Marriage has been around for as long as anyone can rememberRead MoreThe Canadian Charter Of Rights And Freedoms1531 Words   |  7 PagesBasing the Basics on a Belief in Something Bigger The Canadian Charter of Rights and Freedoms, implemented in 1982 outlines the rights and freedoms that Canadians have as citizens of this country. In this paper I will ask whether we need such a charter, whether we can trust the interpretation of the Charter by the Supreme Court and how the Charter balances power in a democratic way. I will then contemplate the foundational place morality holds in the lawmaking process. In all of this I argue thatRead MoreConfederation And Constitution ( Ginger )1376 Words   |  6 Pagesfederal government while continuing to ensure individual liberties. The Constitution of the United States was ratified in 1787 after much debate and compromise. (Charters of Freedom A More Perfect Union: The Creation of the U.S. Constitution The U.S. National Archives and Records Administration http://www.archives.gov/exhibits/charters/constitution_history.html [1/3/2016]) Articles of Confederation The Articles of Confederation were written to supply the newly independent nation with guidelinesRead MoreEssay on The Bill of Rights1379 Words   |  6 PagesThe Bill of Rights is a list of limitations on the power of the government. Firstly, the Bill of Rights is successful in assuring the adoption of the Constitution. Secondly, the Bill of Rights did not address every foreseeable situation. Thirdly, the Bill of Rights has assured the safety of the people of the nation. Successes, failures, and consequences are what made the Bill of Rights what they are today. Firstly, the Bill of Rights has guaranteed the adoption of the Constitution. James MadisonRead MoreThe Greatest Pop Star : Pierre Elliott Trudeau1722 Words   |  7 Pagessignificant post-war Prime Minister because he unified Canada and reshaped the Canadian identity. He did this by establishing the Official Languages Act, stopped terrorism carried out by the Front de libà ©ration du Quà ©bec and enacted the Charter of Rights and Freedoms, all which are incredibly momentous for Canada. The Official Languages Act gave Canada its bilingual identity. The French Canadians did not wish to share the aspects of English-Canadian life and English Canada aimed to remove theRead MoreThe Magna Carta: Text Analysis Essay1299 Words   |  6 PagesThe Magna Carta : Text analysis. The Magna Carta, also known as The Great Charter, is a compendium of 63 charters firstly written in Latin by Stephen Langton the archbishop of Canterbury. He was the representative of all the Barons who acted as a group. Although, it has been translated into English in different occasions the title of the charter remains in Latin. The document was signed by King John of England, the king at the time ,on the 5th of June of 1215 on the bank of the river Thames, in theRead MoreHumanitarian Intervention : Humanitarian Interventions1541 Words   |  7 Pagesto intervene in another states affairs. A blogger from Ljubljana, Slovenia defines humanitarian intervention as; a state s use of military force against another state when the chief publicly declared aim of that military action is ending human-rights violations being perpetrated by the state against which it is directed. (Marjanovic). With that said, this paper will examine the article â€Å"Is Humanitarian Intervention Legal? The Rule of Law in an Incoherent World†, written by Ian Hurd and whetherRead MoreThe Issue Of The Canadian Immigration Act1399 Words   |  6 PagesHuman Rights Code to prohibit discrimination based on sexual orientation. Later on in that year, the Canadian Immigration Act was also amended, lifting the ban of prohibiting gay men from immigrating. After adopting the Charter of Rights and Freedoms, which became the basis of equality, the Supreme court ruled that section 15 which guarantees right to equal protection and equal benefit of the law with discrimination should include sexual orientation. The following year, Canadian Human Rights Act,

Business Analysis and Valuation Learning †MyAssignmenthelp.com

Question: Discuss about the Business Analysis and Valuation Learning. Answer: Introduction: As we know the standard deviation measures the average value by which the individual returns deviate from the average of return (Mean). In short it calculates the deviation of the returns as per the probability of their occurrence that is termed as market volatility. For example, if the returns of the stock changes frequently and has wide range there will be larger deviations from the mean of return. So it will provide higher standard deviation means high risk. If in actual buying of any stock has normal distribution of return that means 95% of returns fall under the 2 times change in standard deviation, than it can be said that there is more than 68%probability that return are highly close (+/-) to the average return (Palepu, 2007). Every share or stock has its own risk (Beta) and it impact the returns accordingly. If any investor wants to buy two or more risky assets than he will have to consider the risk associated with both the stocks to come with the risk of whole portfolio. Every stock has its own risk but there exists some co-relation between the stocks in portfolio. Co-relation is defined as the strength of relationship between two stocks. The risk of portfolio is the weight-age average of the risks of two stocks in accordance with the correlation exists between them. For example, if 80% money is invested in 5% risk stock and 20% in 30% risky stock and there is positive relation of 1 between them, than it can be said that risk of whole portfolio will be surely highly less than 30% but slightly greater than 5% as more weight-age has been given to stock with 5% risk (Weil, Schipper and Francis, 2013). The risk and standard deviation of risk free asset is zero as there is no risk in such stocks. In case the risk free asset are kept in any portfolio with other risky assets than the calculation of risk of such portfolio will change. For example if there is two equally weighted stocks, one with risk and other one with no risk than the risk of the whole portfolio will be square root of square of weight of risky assets multiply by its risk. There was no addition of risks of other assets as there is risk associated with it and its standard deviation is zero which is provide zero if added to square of its weight. Coming to the last part of risk calculation, i.e. correlation part, I must tell you there is no need to calculate such part as co-relation if risk and risk free assets is not defined or zero and there is multiplication of standard deviation which is also zero hence the answer will zero (Weil, Schipper and Francis, 2013). Systematic risk refers to the risks that arise due to market conditions like wars, interest rate etc. Whereas unsystematic risk refers to risk that is associated within the security i.e. risk in the company or the particular industry. Unsystematic risk can be reduce through diversification of investment whereas systematic risks can be reduced through taking prompt action while such risk take place for example taking the use of hedge (Weygandt, Kieso and Kimmel, 2010). Portfolio 1 Asset Percentage Expected return Standard Deviation of the Return Correlations A B A 0.40 11.50% 23.00% 1 0.25 B 0.60 14.00% 43.00% 0.25 1 Expected Return of the Portfolio 1 13.00% Variance of the portfolio 1 0.0869 Standard Deviation of the Portfolio 1 0.2948 or 29.48% Portfolio 2 Asset Percentage Expected return Standard Deviation of the Return Correlations A B C A 0.600 11.50% 23.00% 1.00 0.25 0.40 B 0.225 14.00% 43.00% 0.25 1.00 0.15 C 0.175 18.00% 58.00% 0.40 0.15 1.00 Expected Return of the Portfolio 2 13.20% Variance of the portfolio 2 0.0426 Standard Deviation of the Portfolio 2 0.2064 or 20.64 % There is difference between risk and return of portfolio 1 and portfolio 2 because in portfolio 1 there is 2 assets whereas portfolio 2 has three assets and different weights has been assigned to the assets while making the portfolio 1 and 2 (Stickney, 2009). Portfolio 3 Asset Percentage Expected return Standard Deviation of the Return Correlations A B F A 0.048 11.50% 23.00% 1.00 0.25 0.00 B 0.750 14.00% 43.00% 0.25 1.00 0.00 F 0.202 9.90% 0.00% 0.00 0.00 0.00 Expected Return of the Portfolio 3 13.05% Variance of the portfolio 3 0.1059 Standard Deviation of the Portfolio 3 0.3254 or 32.54 % Portfolio 4 Asset Percentage Expected return Standard Deviation of the Return Correlations A B C A 0.333 11.50% 23.00% 1.00 0.25 0.40 B 0.333 14.00% 43.00% 0.25 1.00 0.15 C 0.333 18.00% 58.00% 0.40 0.15 1.00 Expected Return of the Portfolio 4 14.50% Variance of the portfolio 4 0.0467 Standard Deviation of the Portfolio 4 0.2161 or 21.61 % Portfolio 5 Asset Percentage Expected return Standard Deviation of the Return Correlations A B C F A 0.250 11.50% 23.00% 1.00 0.25 0.40 0.00 B 0.250 14.00% 43.00% 0.25 1.00 0.15 0.00 C 0.250 18.00% 58.00% 0.40 0.15 1.00 0.00 F 0.250 9.90% 0.00% 0.00 0.00 0.00 0.00 Expected Return of the Portfolio 5 13.35% Variance of the portfolio 5 0.0262 Standard Deviation of the Portfolio 5 0.1620 or 16.20 % There are differences in the risk and returns of portfolio 3, 4 and 5 because of different percentage of investment of assets in the portfolio. The assets used in the entire three portfolios are same but amount of money invested in each category of asset is different in different portfolio that has created a major difference in the return and risk associated with each portfolio. Returns in all three portfolio are different due to different percentage of weights are used for the assets used in the portfolio. As risk free asset has also been used in the portfolio that provided return of 9.9% therefore it is make differences in the total expected return of the portfolio. There is no risk in the risk free assets so if no weights are changed but the returns of the assets got changed than risk will be same (Stickney, 2009). References Palepu, K. et al. 2007. Business Analysis and Valuation management: Text and Cases. Cengage Learning EMEA. Stickney, C.P. et al. 2009. Financial Accounting: An Introduction to Concepts, Methods and Uses. Cengage Learning. Weil, R., Schipper, K. and Francis, J. 2013. Financial Accounting: An Introduction to Concepts, Methods and Uses. Cengage Learning. Weygandt, J., Kieso, D.E. and Kimmel, P.D. 2010. Financial Accounting: IFRS. John Wiley Sons.

Is advertising ethical Essay Example For Students

Is advertising ethical Essay Advertisers main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ from the news and entertainment media, but that doesnt mean it should not have to follow similar ethical standards. Advertising, too, should be held to the truth, as many people take it at face value and gullibly believe all or most of what is said. Although it is true that we should learn how to interpret advertisings, it is not our responsibility to interpret an advertisements honesty and accuracy. The definition of truth in this case should be the leaving out of any false statements used in an effort to deceive, and all relevant information, the good and the bad, must be included in the statement. I would like to discuss a few of the more abundant methods advertisers employ in order to deceive potential consumers and emphasize the features of their products. 1. Some advertisements all capitalize on half-truths and trickery. The people cheated are often too embarrassed to admit their gullibility and seek redress, or decide that the amount lost is not worth the cost of pursuing the advertisers. This allows the advertisers to continue their scam and trick even more people with their dishonesty. People have to try to figure out if advertising is legitimate and plausible. For example, shopping via Internet, consumers usually disappointment and being cheated when they receive the goods by Mail. 2. One of them is the appeal to an authority. This is clearly seen when companies use celebrities to sell their products, such as Michael Jordan selling phone services. The underlying message here is that people who use this service or buy this product will be living the high life of a celebrity, but usually these famous people do not use the same product themselves. 3. Another big deception is the use of fine print. Advertisers often tout wonderful coverage of their products in bright, bold words and pictures, but they take it away in the fine print. This is where they put all the information about how the product may harm you or the stipulations that go along with their services, but it all too often goes unread and may cause serious harm to the consumer in certain cases such as with over-the-counter medications. 4. Probably the biggest deception is the suppression of certain information. Companies will emphasize the positive aspects of their products while downplaying the negatives. This is easily shown in a majority of commercials and advertisements when companies employ half-truths and vaguery. An example of suppressed information is the common labeling of foods as fat-free. Sure, they may be fat free, but they could very well be high in cholesterol, which the advertisement does not say. When cholesterol is digested, if the body does not burn it off, it is turned into fat. It is important for companies to include the bad aspects of their products as well as the good so consumers can judge for themselves if they want to buy such products. This is especially so for companies offering medicines. They should have to clearly explain all of the possible bad side-affects of their product in order to protect their consumers from illness or death. Smoking advertising effects childrenEveryday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers (Roberts). These statistics clearly show that young people are the prime target in the tobacco wars. The cigarette manufacturers may deny it, but advertising and promotion play a vital part in making these facts a reality (Roberts). The Priceless Adventure EssayDr. Lonnie Bristow, AMA (American Medical Association) spokesman, remarks that to kids, cute cartoon characters mean that the product is harmless, but cigarettes are not harmless. They have to know that their ads are influencing the youth under 18 to begin smoking(Breo). U.S. News recently featured a discussion of the smoking issue with 20 teenagers from suburban Baltimore. The group consisted of ten boys and ten girls between the ages of 15 and 17. When asked why they started smoking, they gave two contradictory reasons: They wanted to be a part of a peer group. They also wanted to reach out and rebel at the same time. When you party, 75 to 90 percent of the kids are smoking. It makes you feel like you belong, says Devon Harris, a senior at Woodlawn High. Teens also think of smoking as a sign of independence. The more authority figures tell them not to smoke, the more likely they are to pick up the habit (Roberts). The surprising thing is that these kids know that they are being influenced by cigarette advertising. This type of advertising, on top of peer pressure, is the mystery behind the rise in adolescent smoking. Researchers at Harvard University and the Boston University School of Public Health have found that cigarette companies whose brands are popular with smokers ages 10 to 15 are more likely to place advertisements in magazines with a high number of young readers. Researchers looked at 36 magazines, 15 of which were youth magazines, that were published from 1986 to 1994 and found that while brands popular with youths made up 43 percent of the cigarette ads in adult magazines, they made up 67 percent of the cigarette ads in youth magazines. ConclusionIn conclusion, I believe that advertisers and the media they appear in should judge first whether a product is suitable to be presented to the public, and if the message accompanying it is misleading or misinforming potential consumers. If it is, then the advertising should be either rejected or altered to present the truth. The truth should be the leaving out of any false statements used in an effort to deceive, and all relevant information , the good and the bad, must be included. If we are not given all of the relevant information, or we are given false information, then we can not make a rational decision on that product. False messages are wrong because they ignore normal ethical considerations of truth-telling; it contributes to misinterpretation, to providing false images, to exaggerated expectations and to often getting something that does not live up to its promises. P.S. The purpose of the First Amendment is to allow Americans the freedom to express how they feel; therefore, advertising is simply a practice of this right. Brocks panel faced the challenge of resolving the ethical conflict between Wal-Marts grammatical argument and the sense that consumers were being deceived by the slogans clever wording. Personally, she was surprised that neither Wal-Mart nor the competitors had completed any research to determine the level of consumer confusion. One day in class she conducted an informal survey. She asked her students, What do you interpret the phrase Always The Low Price, Always to mean? Nine students of 10 affirmed the competitors complaint that the slogan meant the lowest price. BibliographyTimesSocial Issues Essays